Clean Red Widgets and AVOIDING UNETHICAL PRACTICES IN SEO
Why did you spend all that precious time and money putting up a website about Clean Red Widgets? Obviously you want to benefit from the internet and the potential it provides you. The primary reason you created a website about Clean Red Widgets is so that others can see how well you can rank for those keywords. This is part of learning about the business of SEO. If no one can find you then the whole point of putting up a website about Clean Red Widgets is lost.
Search engine results is one of the most best ways of getting many visitors to your site. But creating the website is not enough. You have to make sure that you have the right keywords selected and the right SEO work done so that your site will get a high ranking. This is an absolute must. Search engine optimization can be the difference a good site and a great business. It will earn you customers. It will keep your website busily trafficked and will help to bring you a health return on your investment.
Nobody denies the benefits you of ranking high in a search engine, even for such an obscure search term like Clean Red Widgets, but we don’t want to stoop to shady or illegal practices to get these rankings. A whole bunch of unethical practices have recently become popular among those so-called SEO experts trying to boost their rankings. At first glance, some of these might not seem so bad, but it is important that you recognize them for what they really are. The first step is spotting what YOU might be doing wrong. Take a look at the list of shady items below.
Inappropriate use of keywords
Yes, you can fool search engines with long strings of text where bury gallons of keywords that have no relevance to your site, but in the end you won’t be fooling the customers. Let’s face it, if someone is searching for “fish” or “fishing” he is most likely to not click on a site with a text like “boating clean fishing red exotic widgets animals site seeing great locations cruising Kuala Lumpur”. The irony is that if someone is really searching for a subject related to your site’s material, in this case Clean Red Widgets, even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.
Inappropriate use of Meta tags
First things first, if you are wondering what META tags are then they are the html code that your website designer has used to create your webpage about Clean Red Widgets. They are also used to inform search engines as to what the keywords on the site are. So as is obvious by now certain ways of tampering with your META tags, certain ‘tricks’, let’s call them, might help you fool the search engine in ways very similar to that described above. However, you won’t get you too far, because even a search engine knows not to go by appearance alone when it comes to websites. Even if the website is about Clean Red Widgets. So instead of depending on the META tags alone it usually also checks up the content!
False content
As a user you have probably come across a dozen sites about Clean Red Widgets, which seem to have long strings of text that have nothing to do with the site and probably make no sense individually either. These are what are called ‘False content’; they are put up on a site only to use a few keywords which might get detected by a search engine. Needless to say such content is a complete obstacle in a good read and even if the overall look and feel of your site is A1 every visitor will get put off by these.
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